In this Lunch and Learn, Ben Stanbury will guide you through practical exercises and proven approaches to help you create a brand name that is memorable and distinctive. You’ll also walk away with an essential 12-point checklist to evaluate your brand name ideas, ensuring they meet the criteria for long-term success.
Key takeaways from this session:
- Discover what makes a good (and bad) brand name – what to aim for and avoid
- Find out a 12-point criteria checklist to measure your brand name ideas against
- Learn when to choose your domain name and how to leverage top-level domain names