When starting a business, finding your first customers can be one of the biggest challenges. This masterclass explores a practical approach to winning early customers through targeted sales and relationship-building.
Led by Laurence Stephan, attendees will learn how to identify potential early adopters, build meaningful connections, and turn those relationships into their first sales.
Topics include:
- Finding and engaging with early adopters
- Building a network from scratch
- The “hourglass” approach to customer acquisition
- Developing a niche community around your business
- Scaling customer acquisition effectively
- Why trust, timing and awareness are key to sales success
This session is ideal for aspiring entrepreneurs, early-stage founders and small business owners looking to build a strong customer base before investing heavily in marketing.