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Every business needs to understand their market.

Delivered by The British Library Business & IP Centre, this free webinar will provide you with a guide to using published market research sources and field research, to find the information you need on your business sector.

Presented by information expert Tony Corsini, this workshop will cover:

  • The key information sources available for free in the Business & IP Centre and elsewhere online.
  • How to do essential field research to complement published market research and help find out what your customers think about your specific product or service, including how much they are prepared to pay for it.
  • How to engage with your customers to find out what they really think, instead of the answers they think you want to hear.

Find out more and book your place here.