This 3-day accelerator is designed for micros and SME’s wanting to get more out of digital. You will leave with strong digital foundations and be ready to go.
Creating and implementing the right digital assets and ensuring that they will achieve the results you want takes planning and understanding. This is the most important stage of your digital strategy. Get this right and you will be unstoppable.
In this 3-day interactive and practical accelerator, you will work with your digital consultant to set those all-important foundations for your business. You will have your own workbook and will be implementing it as you go.
Remember to bring your laptop.
Over the 3 days we will cover:
Day 1 – The Digital Foundations
- My digital business model
- Identify my correct customers
- Identify my niche and differentiators
- Digitally reverse engineer competitors
- My digital targets and goals
- My customer journey
- Questions and clarifications
Day 2 – Building Your Digital Assets
- Create branding, content and social media
- My digital offers and upsells
- Building my website and landing pages
- My landing pages
- E-commerce systems
- Cyber security
- Questions and clarifications
Day 3 – Selling Through Digital
- My digital sales channels
- My digital business model
- Digital partnerships
- My digital budgets
- Acing paid advertising
- Automation, AI, data and tracking
- Questions and clarifications