Part of the Business Masterclasses Collection
Explore two of the most effective tools for developing a winning business strategy: the Business Plan and the Business Model Canvas.
Delivered by Pete Schonbeck of Productschön Business Advice, this workshop will introduce the fundamental considerations of strategic business planning and help you decide which approach is best suited to your business goals.
Participants will learn how to build a clear roadmap for growth through effective planning, market research and financial forecasting.
What You’ll Learn
- The difference between a Business Plan and a Business Model Canvas
- How to define your customer segments and customer relationships
- Effective market research techniques
- Marketing strategies to support business growth
- How to generate sales and choose the right pricing model
- How to develop and understand your cost structure
- Practical approaches to positioning your business for long-term success