In this 90-minute workshop, crowdfunding expert Jes Bailey, founder of Crowdfund 360, will cover the basics of crowdfunding before delving deeper to go through the six key stages to crowdfunding and how they can be applied to different businesses.
You will also learn how and when to launch your campaign and the importance of your mailing list. The session will also feature several interactive activities around crowd building and content creation.
By the end of the workshop you have learnt:
- what type of crowdfunding platform is best for you
- what imagery you will need for your video/content
- what mistakes to avoid on your project page
- how much marketing material you will need
- how to make the most of PR during your campaign
- how to make the most of the aftermath of crowdfunding
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Jes Bailey, is an award-winning crowdfunding consultant, and founder of Crowdfund 360. Over the last 4.5 years she has run more than 70 crowdfunding campaigns for a range of organisations. Her success rate is above 80% (compared to the UK average where only 21% of crowdfunding campaigns hit their target). She has developed a winning strategy that combines community building, integrated marketing, and psychology to help her clients hit their fundraising goals. Crowfund360.com
