What is the session about?
In the current ever-changing climate, business owners would be forgiven for not having a clear plan or strategy when it comes to digital marketing.
Yet having a consistent strategy that is multi layered and appealing to your demographic is critical. This session, by Chris Cowie from BT, is designed for learners to reflect on their current approach and test its strength against a selection of strategic approaches which are simple and effective. This session will also highlight how to drive consistency within your digital marketing strategy.
What will you learn?
- How to strip back the noise and take it back to basics – focussing on your own business story
- Tools to keep consistent in your approach, focussing on the main social media platforms
- How to make the most out of your strategy, and when to take the time to refine your approach
The session will also feature a Q&A. Attendees will be able to send questions ahead of the session.
Book your free place here
About Chris Cowie
With over 15 years’ experience, Chris has held numerous roles across learning & development, sales & account management. Now, working for one of the largest telecoms companies in the UK, Chris builds lasting and effective relationships with some of the best-known brands in the country. Chris holds his MBA from Manchester Business School.
Chris is a volunteer with Digital Boost, a free learning platform for small business are charities, providing 1:1 personalised advice and guidance, workshops and courses. Learn more at www.digitalboost.org.uk
