Discover how to optimise your website to build digital presence, attract more customers and boost online sales.
You will leave this workshop knowing:
- How to structure and design your website to attract more visitors.
- Search engine optimisation (SEO) and how it benefits your business.
- How to rank more highly on search engines.
- Best practice for web hosting, web domains and localising your website.
- How to assess and develop your company’s digital maturity.
- How to produce compelling content that is effective and understood by customers.
- Why you should use Google Analytics and how to set it up.
- Key metrics, website reporting and how to track campaigns.