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Discover how to create high-quality, data-driven marketing campaigns for your small business. Learn how to use data to boost results and measure the success of your campaigns with this event from London Business Hub.

You will leave this workshop knowing:

  • How to implement, design and launch new data-driven campaigns.
  • How to use demographic data in your campaign planning.
  • How to explore trends from one marketing channel to inform another.
  • How to measure success effectively as a series of smaller steps.
  • How to use pay-per-click (PPC) to get more from your email list.
  • How to assess the impact of industry changes on your own campaigns.
  • How to use contextual targeting to make your marketing campaigns more effective.
  • How to successfully diagnose why your targeting is unsuccessful and explain trends more easily.